I got the following email today through my site feedback link:
I am interested in buying text link promoting my internet
pharmacy off of your website. The links would not have to be in a very
prominent place on the website, as I am not looking for traffic from your
site. I am looking to increase my PageRank in google. I am looking to place about 5 – 10 links. If interested please contact me [email address].
I took a look at the website for the domain that was in the email address, and came across a company called DPMG that bills itself as “World Leaders in Internet Business Development.” On this company’s “Our People” page, I found the guy who sent me the above email, one Dan Legal, whose title is “Traffic Generation Specialist.” (How that takes me back to my dot.com days, with all their silly business card titles.) According to the blurb about Dan, “finding new ways of generating traffic is his expertise.”
DPMG, who claims to have Wells Fargo, UPS, and Expedia.com amongst its clients, puts forth their company mission in these breathless words:
As a businessperson, you know how important it is to SUSTAIN your growth, to MAINTAIN your success. In the up-and-down world of the Internet, this is incredibly hard to achieve. Do you want to know what will sustain your e-business?…TRAFFIC! And not just any traffic, but qualified traffic.
DPMG believes it can achieve its mission, by CONSISTENTLY providing you with QUALIFIED TRAFFIC for your e-business. It is so simple. No hoaxes, no “smoke-and-mirrors’.
The Cambridge International Dictionary of Idioms defines “smoke and mirrors” as:
something which is intended to confuse or deceive people, especially by making them believe that a situation is better than it really is
I’ll let you be the judge on whether or not DPMG is fulfilling is “mission.”
Interestingly, this email came a day after I read a Slate article from earlier this week, “Digging for Googleholes”, which details some of the ways in which Google‘s vaunted search algorithms have started to backfire and make the search engine less useful than it used to be, and produce what author Steven Johnson calls “Googleholes.”
Last week I had my own experience of how Google can be “taken over” by companies like DPMG for their own ends, and render Google all but useless for those of us searching for information rather than a product to buy. I downloaded a software program via P2P and got bitten in the butt for it because hidden within the download was one of those pesky “dialer” programs that attempts to dial 900-number porn sites in places like the Cayman Islands, with hefty per-minute charges. My firewall software blocked its attempts to connect, but naturally I wanted to get rid of the blasted thing as soon as possible. Neither Norton Anti-virus nor Lavasoft’s Adaware were doing the trick (and I wasn’t able to delete the file either), so I went in search of others who might have had a similar problem.
I did a Google search for “aconti virus”, and as I started to page through the results, which were top heavy with German sites (the Aconti Dialer is the product of some German company), I started to notice sites with URL’s like
trojan-scanner.755.us
spyware-nuke.755.us
By around page 6 of the search results (eg. results 51-60), these 755.us subdomain results are practically all that’s listed. In fact, out of the 127 filtered results shown for my query (filtered meaning that Google takes out the results that are “very similar”), 74 of them were for the 755.us domain! Not surprisingly, they all redirect to the same site, which is an ad for a “spyware removal” software product. I sent an email to Google about this last week, but haven’t received a response nor have the search results been adjusted (if they can be).
(Just in case anyone similarly infected with this Dialer trojan should happen upon this post, I used Anti-Trojan to sucessfully remove the blasted Dialer.)
There’s been a lot of talk in the last couple of months about Google’s search results being diluted by blogs, but at least from where I’m standing at the moment, I’d have to say that a plethora of blog results may not be Google’s biggest problem.